keywords mentioned with the scores generated. The benefitsof the NPS score A more objective indicator This metric is generally consideredless focused than others, and you can use it to proactively measure yoursuccess. While some customer satisfaction data relates to people who contactedyour support (and therefore experienced an issue), NPS can be measured throughsurveys sent directly to your customers. You thus eliminate some of the bias inthe responses by including customers likely to recommend you. A potentiallyhigher response rate Some customers may not feel competent to answer a questionsuch as " or inferior tothose of our competitors?" ”, which calls on specific knowledge about
your sector. Whereas for NPS, the question “How likely areyou to recommend our products to Chinese Australia Phone Number List friends or family members?” » only appeals tothe personal experience of the user, who can respond with confidence. Effectiveforecasting to reduce your attrition rate By measuring your rate of satisfiedcustomers, you can develop strategies to retain them and create a solidcommunity united around your brand. The NPS score is also a useful metric forpredicting – and potentially preventing – customer churn. By comparing the dataof users who responded unfavorably to your NPS surveys with that of your userswho cancel or do not renew their subscriptions, there is a chance that you willsee a correlation. By analyzing in detail the causes of this dissatisfaction,

you can rectify the situation, for example by offeringspecial offers to prevent your customers from turning to the competition. Bestpractices and tips Be careful not to confuse the Net Promoter Score with othercustomer satisfaction measures , such as CSAT. If both indicators are linked tosatisfaction, NPS is more effective in measuring loyalty in general, while CSATis linked to a particular interaction. Consider comparing your NPS to otherindicators to better contextualize your results. While NPS alone is useful forgetting a general idea of your success with customers, it is too general fordeveloping targeted strategies. Pay attention to how you word your question. Tominimize the risk of influencing participants, it is important to use similarnegative and
|