Final designs in illustrator file format (.Ai). Here's why it's a hassle.These files can only . Be opened in their respective software. Illustrator isn't free, so it doesn't make much sense . For me to own the app just to be able to open files. .Ai files . Containing images are huge. When you're sending emails back and forth with your designer, and . Each file is bigger than mb, it takes so long. (not to mention that, once . It's finally downloaded, you realize you can't even open it without the software).
That also . Means they'll load slowly on websites and malaysia dataset social if they're not optimized. Even designers will . Have a hard time editing images in .Ai format—illustrator doesn't deal well with images or . Pixels in general. That means you might experience a sudden crash or low performance while . Saving. Avoid photoshop for logo designwhen I asked one of our brand designers what his . Tip is, he immediately responded: "Photoshop isn't the right software for logos." he explained that . Photoshop works with pixels, and once you set the initial aspect ratio or resolution in .
It, you can't upscale or downscale any further without stretching the initial pixels and compromising . The look of the logo. Logos have to be flexible in size, since you need . To be able to apply them to everything, from tiny business cards to your website—so . This won't work.Photoshop also lacks a lot of essential tools for creating custom shapes and . Accurate curves. Plus, it makes coloring your custom design much more tedious since the software . Has a lackluster color management system. That's why our brand designer recommends illustrator for logos .
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