Native advertising: concrete examples

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Custom : these refer to all those forms of native advertising that do not fall into the previous formats. An excellent example is the “ Brand Studio ” of the New York Times, which produces advertising articles in line with the editorial tone of the newspaper.

Native advertising formats stand out for their ability to integrate harmoniously into the contexts in which they are displayed , making advertising less invasive and more engaging for the user.

Yes, the topic is becoming more and more netherlands telegram data juicy and complex. Probably to better understand the effectiveness of native advertising it is necessary to resort to some practical examples.

In the next paragraph, we will talk about just that!

To better understand how native advertising works, let's look at some examples of successful campaigns in different sectors.

Airbnb

Airbnb used native advertising to promote its online experiences . The company created a series of articles that told the stories of travelers who had stayed in Airbnb homes around the world. These articles were published on travel and lifestyle websites and were sponsored by Airbnb.