It describes how you can use

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Author image by Jana Jasper Jana Jasper Facebook pixels The Facebook pixel is an essential component for accurate tracking of your Facebook Ads advertising . The code snippet contains JavaScript code that can track the behavior of Facebook and Instagram users inside and outside of the social platforms. In this blog post you will find out what options the pixel offers you for your marketing how you can install it and which data protection guidelines must be observed.

In our free guide you will learn Phone Number List step by step how to create economical Facebook Ads that are tailored to your company. Click here and find out more Information about the Facebook Ads Manager is listed in a separate article. the manager to create Facebook video ads for example and some general examples of advertising on Facebook. TABLE OF CONTENTS Functions of the Facebook Pixel By tracking the Facebook pixel the potential of Facebook advertising can be fully utilized. Results that happen outside of social media networks are measured by the code.



Events such as the purchase of a product can be documented and used as a basis for further targeted approaches to platform users. The code creates a connection between your Facebook advertising account and your website . This allows you to present your products specifically in the advertisements and turn the most relevant target groups into your customers. The pixel simultaneously measures the results of the campaigns. The tracking recognizes the individual user of the social media platform. This prevents the number of website visitors from being distorted by logging in via different devices.