What is gamification? - sk秀庄

customer when they interact with your brand that will be keyto convincing them to come back. From the moment a potential customer comesinto contact with your business to the moment they become a buyer, it'simportant to build a relationship that can last. The potential customer has aninordinate range of choices. This is why his attention threshold, when browsingonline, gradually decreases. Today, the real challenge is to manage to keepInternet users on your e-commerce site or on your mobile application. Onceagain, the key to success is the ability to stand out. How to do it? Manycompanies around the world are using a technique that was developed tostimulate user attention: gamification . Gamificationconsists of

applying game mechanics and in particular video game designelements to contexts outside of the game as it is usually conceived. Gaming isundoubtedly one of the most effective instruments for reaching andcommunicating with the public. Once certain mechanics have been Bulgaria Mobile Number List made fun, theuser feels involved during their online browsing journey. Leveraging naturalneeds such as competition or the sense of belonging to a group, the consumer isimmersed in an experience of direct communication with the brand. Gamificationis based on levels to overcome, objectives to achieve. It allows you to competewith other users, each performance being rewarded with bonuses and rewards.Including gamification in your marketing strategy can bring you not only real

but also quantifiable benefits, such as increased visibilityand engagement , strengthening brand awareness and customer loyalty . How touse gamification in marketing? To understand how to use gamification, we canuse the classic video game diagram to help us. When we play, we are pushed toperform different actions in order to obtain rewards and achieve goals. Thevideo game includes a system of levels to complete, points and rankings.Applied to non-gaming contexts, this type of game mechanism and dynamicsconstitutes gamification. How do onlinecustomer reviews influence consumers in Canada? Published on 2022-08-01 byTessa Anaya How important are online user reviews to Canadian consumers? Toanswer this question, Capterra surveyed